Proof
15+Brand partners
82%Average Amazon sales growth
2Brands left. Both came back.
Brands we sell for
Pax buys selected products wholesale, pays your brand up front, funds Amazon-related operating costs, and operates your Amazon channel.
For established brands doing $100K+ a year on Amazon, or $5M+ across all channels.Without spending more time managing it, paying an agency retainer, funding ads and marketplace costs, carrying the downside, or building the capability in-house.
Traditional agencies can be a good fit for brands that want to keep their inventory and fund execution. Pax is for brands that want Amazon growth with materially less financial risk.
| Topic | Traditional agency | Pax |
|---|---|---|
| Fees | Brand pays a retainer | No traditional agency retainer |
| Ads and Amazon costs | Brand funds advertising | Pax funds Amazon-related operating costs |
| Inventory | Brand owns inventory risk | Pax buys selected inventory wholesale and pays the brand up front |
| Operations | Brand manages or coordinates operations | Pax operates the Amazon channel |
| How the partner earns | Agency is paid regardless of outcome | Economics are tied to the partnership working |
I started Pax because brands were paying agencies every month and still carrying all the risk. So we flipped it. We buy your inventory and pay for the ads, so the risk sits with us. We only win when you do.
Pax runs the Amazon channel day to day, so your team can focus on the rest of the business.
If Amazon profit during the first 90 days with Pax falls below the agreed baseline, Pax pays the difference.
The baseline and Amazon profit formula are agreed in writing using accurate historical and operating data. Full terms, conditions, and exclusions are provided before the guarantee becomes binding.
Example only. Amazon profit, measured the same way in both periods.
Timing depends on complete information, viable economics, available inventory, pricing, reseller conditions, and mutual fit.
Pax buys selected products from your brand at wholesale and earns its margin when those products sell on Amazon. There is no traditional agency retainer.
Pax does. For the products Pax takes on, Pax funds the advertising and the Amazon marketplace costs, such as referral fees, fulfillment fees, and storage.
Pax buys the selected inventory at wholesale, pays your brand up front, and owns it from there. Pax sells it through its own Amazon seller account and plans reorders from real sales. You see the plan before each purchase order.
Listings, images, creative, advertising, reseller cleanup, Brand Registry, inventory planning, customer service, returns and damages, reporting, Amazon policy and account issues, and day-to-day operations.
For the products Pax takes on, Pax works to remove unauthorized sellers using Brand Registry tools and Amazon’s reporting process. Every situation is different, so we look at the reseller picture as part of deciding whether there is a fit.
Yes. Your brand and your voice stay yours. Pricing and promotion rules for Amazon are agreed in writing before onboarding.
Big changes, such as titles, main images, and A+ content, go to you for approval before they go live. Pax handles small fixes, such as a suppressed image, right away and lets you know. Approval timing is agreed before onboarding.
Exit terms, including notice and what happens to the inventory Pax already owns, are discussed and agreed in writing before onboarding. Two brands have left Pax. Both came back.
If Amazon profit during the first 90 days with Pax falls below the agreed baseline, Pax pays the difference. You provide the numbers, we agree on the baseline, and we measure the result the same way before and after. The baseline and the Amazon profit formula are agreed in writing using accurate historical and operating data. Full terms, conditions, and exclusions are provided before the guarantee becomes binding.
After the fit call, both sides agree in writing on the products, the economics, the baseline, and the terms. Approved brands can receive a purchase order in as little as 7 days, depending on the details. Then Pax sets up the listings, advertising, and inventory plan, and you get regular reporting.
Apply to start a conversation about your Amazon channel, your goals, and whether a Pax partnership makes sense for both sides.
We partner with established Amazon brands where the economics, products, and operating relationship make sense for both sides. We’re currently accepting 3 new brand partnerships for Q1 2027.
Grow your Amazon sales without an agency retainer, ad bill, or inventory risk.
Ryan personally reviews every application to determine whether Pax and your brand could be a strong fit.
The partnership works best for brands doing $100K+ a year on Amazon, or $5M+ across all channels. Ryan reads every application, and he’ll reach out if there’s a way to help. In the meantime, our case studies show how the partnership works.
See how we’ve grown other brands →